Participating in craft fairs is an exciting way to showcase and sell your woodcrafts. Of course, the more people you bring in, the better your chance to promote your work and make more money. For this reason, it is important to advertise your wood crafts for upcoming craft shows that you are featuring your crafts in.
The following are some tips for advertising your wood crafts for a craft show.
Brochures
A brochure is an excellent, effective sales tool. Using inexpensive desktop publishing software or clip art, you can create your own professional-looking brochures from your home computer. In these brochures, it is important to include the date of your upcoming craft shows and where (if you already know) where your booths will be located.
You can place these brochures in a number of places, such as on car windshields in places that people interested in crafts would be, such as a craft store or wood working supply shop. You can also place your brochures at the checkout stand (with permission) of local craft stores. This is a good way to get publicity.
Newsletters
A newsletter is another great way to advertise your wood crafts for a craft show. You can make a paper one and distribute it, but a more effective and money-saving way is to create a newsletter and email it to people who may be interested. You can make newsletters as part of the email, or create it in a program and attach it. Be careful when doing this, however, as some people may not be able to open the newsletter without the program you made it in. For this reason, you should create your newsletter in a program people would be likely to have.
Information to include in the newsletter includes directions to the craft fair, information such as admission and parking fees, where your booth will be located, and what types of crafts you plan on featuring.
Post cards
Another great way to advertise your wood crafts for a craft show is through post cards. You can purchase a number of blank postcards for free and then print off custom designs for them on your computer.
Mail these to friends and family members, or drop them in mailboxes. You can also purchase mailing lists and mail to them, but this is often costly.
The following tips will also help you to advertise your wood crafts:
Word of mouth. Whenever you have a craft show that you are participating in coming up, be sure to let your friends and family members know and ask them to pass along the information to their friends and family members as well. Word of mouth is often the best way to advertise.
Make sure all your information is included. Whatever method of advertising you choose, make sure to include all the necessary information, including location, dates, times, parking information, direction, what you will be selling, and where you are located within the fair.
Make your material as professional as possible. The more professional your advertising looks, the better chance you will have of drawing people. If you are doing it yourself, make sure to use quality paper and printers, and be sure to proofread your work.
With a little work and creativity, you can advertise your wood crafts and draw more people to your upcoming craft shows.