Craft sales are a fantastic way to make money off of doing what you really, truly love. Advertising a craft sale well is the key to a successful craft sale, however. Here are some tips that should help you successfully advertise your craft sale.
Marketing crafts is a different kind of ballgame than many other different business ventures. For one, very few crafters actually own an entire business all by themselves. Generally, people who make crafts tend to place their products in other people’s boutiques, or sell their crafts at craft fairs or expos, or perhaps have their own craft fair.
Craft fairs are a fantastic way for you to get your crafts out there in the public eye. Craft fairs are also a good business move, because you get together with a number of different crafters so that all of you can band together to market your crafts.
However, no matter how fantastic, how original, how well made, and how beautiful your crafts are, it doesn’t matter if nobody comes to your craft fair. It’s important that you spend a fair amount of effort and creativity on actually advertising your craft fair, along with creating your crafts for sale. Here are some good publicity tips to help you advertise your craft fair.
1. Make use of the Internet
There are a number of different places online where you can advertise your craft fair. Make use of them!
Online craft websites are a great place to start by advertising to fellow crafters. Try www.churchofcraft.org, www.crafster.org, www.getcrafty.com, and www.knithappens.com.
Create your own craft fair website. It isn’t too difficult to design a website. There are a number of different website templates that you can purchase. It would even be great to get a professional to design your website. Contact your other crafter friends and ask them to post a link to your craft fair website.
Try out online communities. There are a number of online sites that are great for publicity, such as Craigslist and MySpace. Both of these will allow you to reach a much larger number of people than you ever could imagine.
Email. When you are selling your crafts at other locations, provide a place for people to sign up for an email mailing list. Then send them emails! You can also try evites.
2. Spruce up your show with a standard graphic.
You are going to have a number of different vendors participating in your show. Standardize your publicity and improve it by coming up with your own craft sale logo. Save it as a JPEG file. Then participants can use it in their own publicity and also in emails that they send out.
3. Publicize within the community.
There are a number of different ways that you can publicize your craft show and craft sale within your community. Here are just a few of those great ways to advertise.
Take out ads in your local newspapers. Ask that the ad be published in the section that discusses arts, cooking, interior design, etc.
Post flyers. You can post flyers in other stores, other craft stores, on lightpoles, and more. Go to your local library and ask them to post your advertising poster.
Contact your local radio stations. Ask them to announce your craft show and your craft sale.
Make sure that you advertise at other, earlier craft shows.
Make sure that you have ads in any home improvement store, any home furnishing store, any fabric store, any craft store. Then you are really reaching the people who are going to come and shop at your craft sales and craft shows.