Knowing how to sell crafts online is one of the key components of a successful approach to marketing and selling your homemade crafts. Here are some tips to help you learn how you can sell crafts online and make a profit doing so.
Thousands of crafters have discovered the Internet as a great way to sell their crafts and to supplement their crafting business. Using the Internet to sell crafts can be a great tool and a great opportunity. However, a number of people who make and sell crafts are missing out on a great business opportunity with the Internet, either because they aren’t using the Internet at all, or because they aren’t using the Internet the right way.
Let’s start with people who aren’t using the Internet at all. Here are some ways that you can use the Internet successfully to sell your crafts online.
1. Set up your own website.
A website is a fantastic place where people can learn all about your different products that you have to offer. A website is a place where new customers can find out about you. A website is also a fantastic place for old customers to find out about your new products. Old customers can also reorder products through your website.
Make sure that your website is designed well. If you don’t know anything about website design, then you should think about hiring a professional. The upfront cost will be recouped through the profits that you will win.
When you set up a website, buy a domain name that will be easy for people to think of. Don’t find some freeware site that assigns you a random web address that’s full of numbers. Instead, purchase a domain name that has your company’s name in it, or your name in it.
2. Use email to your advantage.
Email lists are a fantastic way to contact people who are interested in your products. Whenever you are selling at a trade show or at a craft store, have a mailing list available for people to sign up on. Ask for their name, their address, their city, their state, their zip code, and an email address. Even if you only sign out a hard copy snail mail newsletter once a year, having states and cities can help you send out regional emails.
Send out your emails about every couple months. Send people updates on your products. Let them know about any special deals or discounts that are going on. When you are visiting a trade show in a particular area, then you can send out emails to people in that region.
3. Use other people’s websites.
Ask other crafters to add links to your website on their own website. Also advertise on other people’s sites and on the sites of major magazines and forums.
Common mistakes that people make with the Internet
Even when people have websites and use the Internet, a lot of the time they make mistakes with what they do. Here are some common mistakes that people make when they try to sell crafts online.
1. Badly designed websites.
Many times, people design poor websites. Their websites are too bloated with too many graphics and sensory overload. This takes the website a long time to load and is confusing for people to navigate. They’re going to leave before it happens.
2. Lack of contact information.
Do you have your phone number, your fax number, your toll free number, your email address, and your mailing address on your website? Otherwise people won’t be able to contact you. Have the information on every page of your website, easy to find and easy to see.
3. Inability to order online.
If people are looking at crafts online, they are going to want to be able to purchase your crafts online. If they can’t buy online, then they’re going to go somewhere else where they can.